Learning to Love LinkedIN

For a very long time I hated LinkedIN. I mean, really hated it. It felt like a very stuffy “shirt and tie” environment and that if I wanted to be a part of that community I would need to “tone-down” my natural joie-de-vivre.

Well. I dunno what those guys at Microsoft have been doing on LinkedIn but all of a sudden it’s become a really great place to connect with real people and build strong connections. Unlike Instagram and Facebook pages (which I still love don’t get me wrong), the connections you make on LinkedIn are already pre-qualified, even if they are people trying to sell you something, they’re in business! They’re not there dicking around liking lots of pictures or liking but unfollowing your pages, they’re there to do BUSINESS.

LinkedIn love!
LinkedIn love!

Here’s a couple of tips to get you started if you’ve been wary of using LinkedIn in the past

 

1 – Make sure your profile is full and up to date. This is your CV, your resume and speaks for you when you’re not present. You can add videos and media content to your profile, adding different ones for different positions allowing you to fully showcase your skill set.

2 – Start following the industry leaders. Do not sit on the sidelines! Find the people who are influencers in your arena and follow them. You don’t have to connect with them to see their public posts and you can start chatting on the posts and interacting with other people in the space. This WILL draw people towards you.

3 – Post! You don’t have to write reams or be a professor in your niche but you do need to say something!

4 – Connect – Don’t be afraid to approach people. If you’ve scoped them out and know you can help them, then connect with them. Remember to be honest and friendly, this isn’t a chance to be a spammy, you want to connect first and build a relationship, don’t propose marriage on the first date.

5 – Remember the other channels – as much as I’m loving LinkedIN, the groups, business pages and video options still lack agility and presence. Use LinkedIn to build connections and work it but don’t forget the previous platforms you’ve built too.

If you have any queries about using LinkedIN just drop me a message and I’d be delighted to help and of course, you can connect with me there too.

 

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Why Your Business Needs Social Media Marketing

Before I start, you would be forgiven for thinking, “Well of course you’re going to tell me I need social media Amy, it’s what you do!” so I want to clarify something. Social Media works best as part of a complete marketing strategy, it does work in isolation and can help your business massively in the early stages but it will always work best as part of a comprehensive marketing strategy. For the rest of this article let’s assume that you have just such a marketing plan – don’t worry, or those that don’t there will still be great tips here and I’ll be doing another article on how to use social media in isolation another time.

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Standing on the Shoulders of Giants

This post is more personal than I’ve been of late but it’s something that I feel compelled to talk about today.

About 10 years ago, when I lived in London with my then fiance, I had a dream, a song to sing … sorry, I’ve been listening to too much ABBA lately*. Anyway, this dream. It wasn’t a pleasant dream. It was intensely powerful. It was very succinct but so powerful that when I close my eyes now I can still feel it and see it.

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