Reading is how we download new information. Until technology enables us to actually download new things, Neo “I know Kung-fu” style, reading and listening to audio books are the areas where the most knowledge can be learnt.
Don’t misunderstand me, I believe there is great value in some other learning streams too, TEDtalk videos for example. We have been writing for far longer than we have been creating videos though so the depth and breadth of content available is astounding.
What does this have to do with my business?
Your business can only grow as much as you do. If you’re an entrepreneur who doesn’t give time to progress your own knowledge then you’re not doing everything you can for your business. You can read for pleasure too!
Where to start
Ask someone you admire to recommend a book. Ask five people you admire to recommend a book each. Read them. Ask five more. Find avenues that interest you and look for similar authors. Amazon will make recommendations for you and the app “Good Reads” is also great for helping chose your next book.
I don’t have time to read
If you make it a priority you will find the time. 15 minutes a day could change your mindset and your business.
Alternatively you may prefer to listen to books. Audio books are fantastic. Listen in the car, whilst doing the dinner, housework, on the treadmill, walking around the dog. The options are endless. This is my chosen method. I have an Audible subscription and get a free credit to buy a new book each month. I’ll then listen to that book at least twice that month and I have found I go back to favourites many times over.
I also have a Kindle. I adore books and still buy paperbacks, some books I have kindle versions and hard copies of. My kindle currently has about 20 books waiting for me. My Audible app has 1 new one waiting as I bought 2 this month on an offer.
I only read magazines, I don’t have time for books.
Ok! Great! You’re still reading! Just stay away from the gossip and glossy mags and go for publications where you can learn something new.
Reading is boring.
Then you’re reading the wrong books.
The biggest tip I can offer you about reading is this. Whenever you met someone new and find yourself in their home, make sure you view their library. It might be one book shelf but you will quickly get the measure of a person and also add new books to your reading list. If they happen to have an outstanding library, ask if you may take pictures to get all the titles! They are more likely to be flattered than insulted and you will have a record you can return to later. I do this whenever I can and then go on to add the books to my wish list until such a time as I can purchase them.
Here’s a few of my favourite books, not in any particular order and they cover a range of topics and areas. I’ve put them directly on a list at Amazon to help you find them if any tickle your fancy.
How to Win Friends and Influence People – Dale Carnegie
Think and Grow Rich – Napoleon hill
Winners – Alastair Campbell
Manhood – Steve Biddulph
Love-ability – Robert Holden
A Song of Ice and Fire series – George R R Martin
Sane New World – Ruby Wax
The Hunger Games series – Suzanne Collins
Yes Please! – Amy Poehler
Effective Coaching – Myles Downey
Keep reading, there’s power in words.